For newer agents

New agent with no clients? A 30 day plan to find your first ones.

You passed the exam, joined a brokerage, and now nobody is calling. That is normal. Your first clients almost always come from steady, unglamorous work in the first few months. Here is a month that gets you started.

Step 1

Week one: tell everybody you know

Make a list of every person you know, and contact each one personally. Not a mass post: a message saying you are now an agent and asking who they know who might move this year. Most first clients come from here.

Step 2

Week two: borrow listings for open houses

Ask agents in your office if you can host their open houses. You meet buyers, and often neighbors thinking about selling. Use the follow up in our open house guide.

Step 3

Week three: talk to for sale by owners

Owners selling themselves often need help with paperwork, pricing or exposure. Offer something useful, like a pricing report, rather than a pitch. Some will hire you later.

Step 4

Week four: pick one thing and repeat it

Look at what produced a conversation, and do more of it. One habit done every week beats five tried once.

Your brokerage

Where your brokerage fits

  • Ask your brokerage what leads it gives new agents, whether it has a mentor program, and what the mentor takes from your commission. These programs vary a lot, and many agents never ask.
  • Ask about floor time or office duty, where you answer calls from people who reach the brokerage directly.
  • Your broker supervises your transactions and is required to answer your questions. Use them; it is part of what your split pays for.
  • Advisors on RealAly agree, before they are listed, never to use a session to recruit you to their brokerage or team. You keep your broker; you just get a second opinion from outside the office.

Questions

What agents ask

How long does it take a new agent to get a first client?
It varies widely. Agents who contact their own circle and host open houses steadily usually find one within their first few months.
Should I join my brokerage’s mentor program?
Often yes, if the mentor is active and the split is fair. Ask how many deals the mentor closes, how often you will meet, and for how many transactions the split applies.